THE SUMMER I TURNED PRETTY SEASON 1 360 CAMPAIGN
Season 1 Official Trailer
Key Art
@thesummeriturnedpretty that slow motion walk and smile is ✨everything✨ are you ready for june 17 yet?
♬ original sound - the summer i turned pretty
@jennyhan #question from @jennyhan Hint: it’s Taylor! And I think you’ll LOVE it. Put your guesses in the comments! #thesummeriturnedpretty #primevideo ♬ This Love (Taylor’s Version) - Taylor Swift
Jenny Han x Taylor Swift Collaboration
Out-Of-Home
@guywithamoviecamera behind the scenes on how the poster for @the summer i turned pretty was made ☀️🏖 #booktok #comingofage #tvshow #TheSummerITurnedPretty #PrimeVideoCreator @primevideo ♬ As It Was - Harry Styles
@jennyhan In my wildest dreams, I never dreamed of this. So much more to come! #thesummeriturnedpretty #taylorswift #primevideo ♬ original sound - Jenny Han
Official Teaser
In collaboration with Taylor Swift's This Love (Taylor's Version)
The Summer I Turned Pretty teaser was shared across Taylor Swift's official account, Taylor Nation, as well as Prime Video, SITP, and talent handles. It began trending on Twitter less than one hour after going live, quickly climbing to #1, and also trended on YouTube.
Book Recover and Print Teaser
@thesummeriturnedpretty ok the latin convention wasn't the best meet-cute but this 100% makes up for it
♬ original sound - the summer i turned pretty
Viral TikTok Ads
Editorial Photos For Instagram
Photographed by Lea Winkler
Refinery29 Secret Fan Screenings in NYC and LA
Product Optimization Art
Amazon.com Homepage
Post-Launch Blooper Reels
@thesummeriturnedpretty everything began that summer #thesummeriturnedpretty #sitp #summer ♬ original sound - the summer i turned pretty
User Generated Content Sizzle for Social